Welstand Boutique
Nurturing your mind, body, and spirit

Our Story


Shannon Green

Founder & CEO, Welstand Boutique


I was born and raised in Chicago, Illinois but a large part of my adult life was spent in Atlanta, Georgia. In Georgia, I received my B.A. in Psychology from Spelman College and my M.S. in Clinical Mental Health Counseling from Mercer University. After completing graduate school, I relocated to New York City with my husband. I’ve spent years serving others via counseling, teaching, and crisis intervention. Because I work remotely, supervising for a 24 hour crisis line, I have a unique schedule that allows me to care for my son during the day and work in the evening. This situation was ideal for me, until it wasn’t. I was literally working day and night. After being turned down for a promotion at work, I experienced random uncontrollable crying for weeks. I came to a point where I was feeling stagnant in my career and struggled to be excited about the future. I lashed out at my family and distanced myself from friends.

I felt like my days dragged on forever and my weekends were over before they started. There had been previous promotions that I applied for and did not receive, but none left a lasting impression like this one did. I spent weeks trying to pick up the pieces of myself before having my “aha!” moment. The day time was dedicated to my son, the evening was dedicated to my husband and work (and son...because parenting doesn’t end), but I wasn’t dedicating any time to myself. I realized that I was no longer performing basic self care rituals (sleeping, eating, and showering regularly...ew).I wasn’t taking care of my body, my mind was cloudy, and my spirits were broken.

You may not control all the events that happen to you, but you can decide not to be reduced by them.
— Maya Angelou

I started to carve out time for my basic self care rituals, then dug deeper and found ways to enjoy myself during the week instead of reserving self care for the weekends. I began reading, writing, dancing, traveling, and making my own hair and body products; things that I loved and stopped making time for years ago. I was ashamed that I let myself get to this low point, considering I was the one that others came to for their mental health needs. I vowed to be proactive in my approach to holistic wellness from that moment forward. I needed to put myself first, say “no” more often, and take back my power. I nurtured my creativity outside of my job and got back in touch with who I was outside of work and motherhood.

Were there none who were discontented with what they have, the world would never reach anything better.
— Florence Nightingale

Who Are We?

Welstand Boutique is a small, black owned, business born from my desire to share my journey and creativity with others. Our name, Welstand, comes from the South African language, Afrikaans. It means wellness and wellbeing. Because Afrikaans was derived from the Dutch language, it also exists in Dutch and translates to prosperity, wealth, comfort, and success. These words resonated with me and I wanted all of these things to ring true for myself and my community.

So many of us wait until we are at a low point to initiate change and evaluate our wellness routines. Welstand Boutique’s mission is to help you learn how to be proactive with your wellness through our blog as well as provide decadent, natural handmade products aimed at nurturing your mind, body, and spirit. Our products are free of dyes, artificial fragrances, sulfates and other harsh chemicals, which make them ideal for sensitive and problematic skin. Each scent is derived from the natural ingredients and essential oils within them. Whether you’re on top of your wellness and you’re looking to add on to your routine or you’re at your low point and you need to start fresh, we’ll meet you where you are.